Sometimes called mianzi in Hong Kong, face is just as important a concept here as guanxi. In this city, there is a strong social pressure to have a good image in everyone’s eyes. Since Hongkongers place an importance on financial success that would amaze even those in the UCAS, often times one enhances face by lavishly flaunting personal wealth and taste. Those without great wealth can improve their face by maintaining an orderly and respectful family or working extremely hard in life. Causing someone else to lose face, usually through publicly pointing out their faults, is generally avoided in Hong Kong, but can be used as an effective social weapon against a rival.